Atmosic Powers New Bluetooth Beacon by blukii, Bringing Outstanding Battery Life to IoT Devices

Sustainable, low-maintenance beacon leverages ultra-low-power wireless technology for monitoring, navigation and tracking applications

St. Georgen, Germany – July 8, 2024 – Today blukii, a pioneer of Bluetooth beacon technology, unveiled a cutting-edge Bluetooth beacon that integrates the ATM33 system-on-chip (SoC) from Atmosic Technologies, an innovator of ultra-low-power wireless platforms for the Internet of Things (IoT). Leveraging Atmosic’s unparalleled ultra-low power technology, the beacon boasts the longest battery life in its class, setting a new standard for battery longevity and sustainability.

With its long battery life and compact design, the beacon is ideal for a variety of applications including asset tracking, indoor navigation, movement or activity detection and temperature monitoring. In addition to being a great sustainable option for IoT devices, the beacon also helps to reduce maintenance time and costs by minimizing the need for battery replacement. The beacon’s ability to operate uninterrupted for extended periods of time is especially important for hard-to-reach locations in enterprises and industrial environments.

“Our new beacon meets the three key criteria companies are looking for in IoT devices: a sustainable solution (1) that is low maintenance (2) and cost-efficient (3),” said Matthias Schneider, CEO at hard&softWERK, which produces the blukii brand devices. “With hard&softWERK’s customer focused development, we can help a variety of companies leverage the incredible potential of Atmosic’s power savings technology.”

Designed with the industry’s lowest power consumption, Atmosic’s ATM33 Bluetooth LE SoC enables blukii’s beacon to run with an idle current consumption below 1µA and active transmit peak current consumption below 2.9mA at 0dBm. This extends battery life by a factor of up to 3 when compared with a non-Atmosic based beacon. Lifetime can be extended even further if the device is just activated on movement, detected by the additional ultra-low power accelerometer.

“Over the past few years, we’ve seen a huge demand for Atmosic’s ultra-low-power wireless technology in asset tracking applications, since long battery life and uninterrupted operation are essential for these types of applications,” said David Su, CEO at Atmosic. “blukii’s beacon is ideally suited to meet this demand, along with the growing interest in sustainable solutions for activity detection, environmental monitoring, navigation, and a variety of other IoT use cases.”

The blukii manager system and the blukii configurator app provide robust tools for companies to seamlessly manage and configure fleets of beacons. Companies can deploy their beacons right away or make design changes—such as adding acceleration features and a temperature sensor—with blukii’s simple and intuitive product customization features. Plus, customers can make updates over-the-air once beacons are already in use.

To learn more about Atmosic’s portfolio, please visit:

For more information about blukii, please visit

About Atmosic Technologies

Atmosic™ Technologies is an innovative semiconductor company, designing ultra-low power wireless and energy harvesting solutions to dramatically reduce device dependency on batteries, aiming to deliver the longest battery life for connected devices. The company’s products enable the development of an IoT device ecosystem that allows designers and manufacturers to dramatically lower costs and efforts associated with maintaining the growing IoT in the Personal, Home, Auto, Healthcare, Industrial, Enterprise, and Smart Cities segments. This allows Atmosic to reduce ecological impacts with its vision of dramatically reducing battery consumption in the IoT.

About blukii

blukii is a leading provider of Bluetooth beacon technology in Germany, revolutionizing connectivity across diverse industries. With over 13 years of experience in Bluetooth development, blukii delivers cutting-edge solutions tailored to meet the evolving needs of businesses and consumers worldwide.

The company’s journey began in 2010, emerging from the esteemed Schneider Schreibgeräte GmbH under the leadership of Roland Schneider. Inspired by a passion for electronics, Roland Schneider introduced the world to the first electronic key based on the then-revolutionary Bluetooth Low Energy standard, laying the foundation for the blukii brand. Over the years, blukii expanded its portfolio to include Smart Beacons, catering to diverse application scenarios and benefiting from Schneider’s expertise in injection molding, software, and electronics.

In 2023, hard&softWERK GmbH assumed complete ownership of the blukii product family from Schneider, taking charge of its development, production, and distribution. This strategic move aligns seamlessly with hard&softWERK GmbH’s focus on digitization, amplifying blukii’s potential by being able to adapt the product directly to meet the customer needs.


Atmosic Technologies
Racepoint Global for Atmosic Technologies
+1 (617) 624 3200
[email protected]

hard&softWERK GmbH and blukii
+49 7724 918506-0
[email protected]

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